Charity fundraisers are employed primarily to increase the contributions of individuals and groups to a charity by building relationships and exploring new fundraising opportunities from various sources. They tend to be categorised according to the types of donors on whom they focus.
The main categories of fundraiser are:
- major gifts.
In larger charities, fundraisers are likely to specialise in one particular area of donation. In smaller charities, a single fundraiser may cover several types of potential donors.
The ability to network is paramount for this job, since success in the role depends heavily on being able to forge positive relationships with supporters.
Fundraisers also work to raise awareness of the charity's work, aims and goals.