Exhibition designers typically work on cultural exhibitions which include museums and galleries, or on commercial exhibitions which include showcase events, trade shows and conferences.
They base their designs on their interpretation of their client's ideas and requirements and also provide their own ideas in relation to product concept and likely customer appeal.
Designers must create an exhibition that works on several fronts. It must:
- have aesthetic appeal;
- be practical;
- communicate the client's message, concept and image to visitors;
- meet the limitations imposed by space and budget.
Some designers may also have responsibility for overseeing the implementation and building of the exhibition or display stand, while others may specialise in just one specific area.