Models pose for artists, photographers, or customers to help advertise a variety of products, including clothing, cosmetics, food, and appliances.
Models appear in different types of media to promote a product or service. Models advertise products and merchandise in magazine or newspaper advertisements, department store catalogs, or television commercials. Increasingly, models are appearing in online ads or on retail websites.
Other models may appear on fashion magazine covers or in photographs accompanying magazine articles. These models typically participate in photo shoots and pose for photographers to show off the features of clothing and other products. Models change their posture and facial expressions to capture the look the client wants. The photographer usually takes many pictures of the model in different poses and expressions during the photo shoot.
Other models pose for sketch artists, painters, and sculptors.