Retail merchandisers work closely with company buyers to maximise profitability by predicting and monitoring sales trends and accurately controlling stock levels.
Merchandisers play a key role within a company as profitability can be affected by how successfully they undertake their work: through shrewd planning, careful purchasing and sensible promotions profits can be enhanced.
predicting sales and profits
using specialist computer software including databases
visiting manufacturers, stores and suppliers
negotiating prices, quantities and delivery time-scales
supervising and training junior staff
managing levels and distribution of stock
handling supply/production problems as they arise
setting stock promotions/price reductions as appropriate
making financial presentations to senior managers
assessing sales performance of ranges.
promoting best selling items in order to maximise profits
working closely with buyers and other merchandisers to plan product ranges