Sales promotion account executives aim to increase sales or usage of products and services by providing additional incentives, targeting consumers, channel-marketing partners and a company's own employees.
They use a range of strategies including competitions, samples and coupons, promotions and point-of-sale displays to encourage increased sales. These incentives reach the consumer in a variety of ways, such as in retail outlets, at events and exhibitions, through direct mail, press advertising, websites, text messaging and social media.
Sales promotion account executives are the people responsible for the organisation of promotional marketing campaigns. They must ensure that the work proceeds according to plan, keep everybody involved in the campaign informed and up to date and provide central administrative support to the team.