Producers are the main players in the television, film and video industries. A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes.
Producers work closely with directors and other production staff on the shoot. Increasingly, they need to have directing skills themselves as the producer may also be the director and may take care of all project operations. Producers arrange funding for each project and are responsible for keeping the production within the allocated budget.
Creative input and the level of decision making varies, as this is dependent on the client and the brief.