Trade mark attorneys are specialist legal professionals qualified to advise clients about protecting and enforcing their trade mark rights. Trade marks are used to identify a person's or company's products or services and may take many forms, including logos, shapes and company names.
Trade marks are used by a huge range of companies, from multinational corporations to small local businesses. By providing legal support on the registration, use and exploitation of new and existing trade marks, trade mark attorneys ensure that companies successfully protect the identity and integrity of their brands.
Trade mark attorneys also advise clients about other intellectual property issues, such as copyright and licensing.
At firm partnership level, the work may also involve management and marketing activities.