Media Buyers Negotiate The Price Of And Purchase Television/radio Airtime And Advertising Space Within Newspapers, Magazines And Other Printed Publications.
Advertising Costs Are Rarely Constant, Particularly For Television Broadcasts, Where Prices Are Related To Viewing Figures.
Media Buyer Duties/Functions/Responsibilities
ensure they get the best airtime slots.
negotiate the best price, quality and placement of advertisements
maintain good relationships with media sales staff
keeping abreast of fluctuations in popularity ratings
