Public Relations Officers Use A Wide Range Of Media To Build And Sustain Good Relationships Between The Employing Organisation And Its Clients Through Planned Publicity Campaigns And PR Activities.
Public Relations Officers/account Executives Are Responsible For Handling All Aspects Of Planned Publicity Campaigns And PR Activities During Periods Of Crisis.
Public Relations Officer Duties/Functions/Responsibilities
planning publicity strategies and campaigns
writing and producing presentations and press releases
dealing with enquiries from the public, the press, and related organisations
organising promotional events such as press conferences, open days, exhibitions, tours and visits
speaking publicly at interviews, press conferences and presentations
providing clients with information about new promotional opportunities and current PR campaigns progress
analysing media coverage
commissioning or undertaking relevant market research
liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.
