Job Description

A Search Engine Optimization (SEO) Expert/Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

An SEO Expert/Specialist will develop original content to include keyword or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, web site layouts and advertising for search engine optimization.

SEO Experts/Specialists work to increase websites visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites, or in-house for a company or organization.

Job Duties/Responsibilities

  • analyzing, reviewing and making changes to websites so they are optimized for search engines;
  • link building
  • Studying competing websites and learning from their SEO efforts.
  • Developing strategy for increasing in-bound traffic
  • Making the site search engine readable by working with meta tags & robots.txt files.
  • Deciding Page titles, headers, sub-headers.
  • Making design changes
  • choosing optimized domian and web page names for the website
  • developing original content to include key phrases and effective headlines to receive increased traffic;
  • keyword research and manipulation;
  • page content optimization;
  • testing various search engine marketing techniques and web designs;
  • liaising with various clients and departments;
  • strategizing ways to improve optimization and explaining the need for changes to an existing site;
  • performance analysis and reporting;



1 Trans-Amadi Road, Port Harcourt.