A Search Engine Optimization (SEO) Expert/Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
An SEO Expert/Specialist will develop original content to include keyword or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, web site layouts and advertising for search engine optimization.
SEO Experts/Specialists work to increase websites visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites, or in-house for a company or organization.