Abasiama Idaresit

Abasiama Idaresit Abas was born in 1980 in Calabar in Cross River state, Nigeria. He is a Tech enthusiast, CEO of Wild Fusion Group, one of Africa’s leading digital marketing companies, and a Venture Capitalist.

Abasiama Idaresit Age

Not available.

Abasiama Idaresit Early Life

Abas grew up in Calabar during the military era in a middle class Nigerian family. He had his primary and secondary education in Nigeria including Federal Government Colleges in Ido-ani and Ikot Ekpene. After his primary and secondary school education, he travelled to the United Kingdom and studied Information Systems and Management at the London School of Economics, and subsequently got an MBA from the Manchester Business School.

Abasiama Idaresit Career

After Abasiama’s education in the UK, he returned to Nigeria with a zeal to use the internet to transform the local business environment, by helping companies grow their revenues through creative digital advertising. This prompted Abasiama to start a digital marketing firm in 2008. At the heart of Wild Fusion is the vision to be a leader in media and technology services recognised for its people, quality service and value to customers. His main aim is to be a company driven by excellence, passion, innovation and impact such that we inspire our clients and increase their profitability. 

As the months went by, the reality of how helpless a new startup could be slowly began to hit him hard. People turned him away from their offices, he felt devastated a lot, and after a long strenuous 8 months, he remained penniless without a single dollar revenue to show for it.

While living in Nigeria, Abasiama came across Baby M, a small business located in the Ikoyi high-brow area of Lagos, which catered to the needs of new mothers and their babies. Baby M operated from a store, and had a network of agents that roamed the city in search of customers for the company’s goods & services. This small business at that time had an average monthly revenue of about $1,000.

He approached the company’s founder, and offered to help them grow their revenues and acquire many more customers at the lowest cost possible, through the use of the internet. The founder was reluctant to try out the proposal, till Abasiama decided to offer a 100% money-back guarantee if he failed to do what he had promised.

The results recorded were off the charts. In just three months, Abasiama Idaresit grew Baby M’s revenue from $1,000 a month, to an explosive $100,000 a month. This didn’t just explode their revenues, but also made their business have countless number of orders they could not fulfil. This rare occurrence caught the attention Google, who has since then, turned Abasiama remarkable $250 success into an internet marketing case study.

His business is the first Nigerian company to become a certified Google Adwords partner, and some of his clients include Visa, Samsung, Pepsi, Unilever, Interswitch, Ecobank, and a host of other multi-million dollar and billion dollar conglomerates. The company has operations in Nigeria, Ghana and Kenya and is on track to expanding to six other African countries.

Abasiama Idaresit Personal Life

Abas spends his free time with family and reading lots of good books.

Abasiama Idaresit Awards

He was named by Forbes Magazine among the Ten African Internet Millionaires to Watch in 2013.

Abasiama Idaresit Net Worth

Abasiama Idaresit is estimated to have a net worth of about $6 million

Abasiama Idaresit on Social Media